Off late I have been receiving a lot of queries about Senior Living by Hotel Groups, Real Estate Developers and High Net worth Individuals.

My typical response to them is;

1) Senior Living is not a hotel business where the customer rents a room for a few days, here the residents are long stay family members and not customers.

2) If one is looking at this model like a typical startup and expecting the valuations to multiply in a short span then this is not the game they should play.

3) Companies should be willing to look at it as a long term opportunity in order to succeed.

4) This is a business which requires passion and empathy without them it won’t last long.

To give an idea of the overall business model, I have prepared a sample costing and revenue format. These costing are estimated figures and would differ from city to city.

While this takes care of the middle and upper middle-income groups but unfortunately the poor would have to depend upon the Government support.

I would be happy to incorporate relevant inputs and feedback.

Pankaj Mehrotra