It seems India market is gradually realising Senior Care as a growing sector. 

The number of Home Care providers and Care Home operators are increasing by the day. This means investors are seeing the Indian Seniors as the next target segment.

The term Old Age Home is slowly being replaced by Care Homes, Assisted Living and Retirement Homes, which is definitely a positive step in the right direction. For decades we were stuck with the taboo word Old Age Home, but now the awareness of independent living supported by care is the new norm.

Having seen the industry/sector grow from its inception stage, one of the learning is, there is still a visible divide in the level of senior care services. 

Most of the new companies are targeting the segment with purchasing capacity, which is but natural being in business, but my views are what are we doing for the underprivileged, poor and destitute??

Should we solely depend upon NGO’s or it is high time that the respective States start taking Elderly Care seriously.

The next 10 years will witness a major population boom of people above 60 years. The point of debate and implementation is are we prepared and heading in the right direction.

Pankaj Mehrotra