Senior Living and Elder Care in India is going to witness an exponential growth in the next two decades. The new crop of urban Seniors would be financially sound and will be willing to spend on themselves, rather than leaving a legacy for their children. They would be technologically savvy and would be more demanding about the competence levels of service providers.
There is a great opportunity for Senior Care operators to explore the large market which consists of approximately 9% of the present population. At present the senior care market is largely unregulated, which in my opinion would start maturing with the introduction of National Standards & Guidelines. The chart presents the existing models and the scope of intervention in the Senior Living space.
Pankaj Mehrotra